SOLO Minute
Why you and not ChatGPT?
When cold approaching to find clients, you have this sensation, like the meme of “The worst she can say is no.” And in my case, it was that phrase.
“Well, ChatGPT can’t see your form, motivate you, see why you quit, see how much you enjoy it, or keep you from injury. And if you already have ChatGPT, why aren’t you using it to make your programs?”
You need too many leads to get someone to buy. And your clients only compare you on price. These things are bad. This means you have low leverage in your position, and that the same job could be replaced by a machine.
- Why they should buy (sell the vacation)
- Why they should buy from you
- What specifically is going to happen
- What results they should expect
All of which can be simplified to one question: “Why you and not any other trainer?” List ALL the reasons, on paper, right now. Answer all the questions. All the yeses and nos. And in the parts where you feel weak, work on them.